Bruce is an older man with short, thick gray hair. He usually wears buttoned dress shirts with a T-shirt underneath and jeans.
In season 8, he attended a school board meeting at Tom Landry Middle School, which Hank also attended the same night. Hank objected to the content (or lack thereof) in the school's new history textbooks, and Bruce also voiced his objection about the stint given to the Alamo. At the end of the meeting, Bruce waits outside until Hank walks out, and Bruce introduces himself and admires Hank's passion for the Alamo's history.
Bruce treats Hank to lunch at a diner, and they talk about the Alamo and possible ways to help teach its history. When Hank recommends that a play about the Alamo is possible, Bruce eagerly agrees since he likes to write stuff and wants to be a big-shot director. Bruce is hesitant to try it out since the school will not fund it, but Hank mentions that Buck Strickland would gladly agree, and the two plan for it. Hank's son Bobby plays one of the roles in the play to make up for failing his Texas History test.
As production of the play progresses, Hank is displeased when hearing about the script, which paints the figures of the Siege of the Alamo in a bad light, talking about their pasts such as owning slaves, alcoholism, and not putting up a fight. Bruce defends his script, saying that his point of view is just as valid as Hank's "John Wayne view" of the Alamo. After learning of this, Hank plans on destroying the set he built with Dale, Bill and Boomhauer, but he stops and allows the play to commence.